Pen N Paper SHAON84 |
Unsubscribe Option
A Healthy Corporate Culture
By Benzir Shaon
Today
in the Electro-Mechanic era the ‘Unsubscribe’ word is mostly related with
unsubscribe from someone or some organization’s eMail list. For marketing,
different organizations have sent eMails with information of new products with
discount or other features. It’s a good form of marketing of those products in
western world who have that opportunity to avail and have opportunity to
purchase those products, but for the country like Bangladesh or other poor and
developing countries who cannot avail them or don’t have opportunity to
purchase the products is really a disturb. Sex related webs and drugs follow
the system most and most of them don’t have any way to unsubscribe. Some web
site or different online service providers do have newsletters or have system
to send any update report to clients. Some cases they have a little link
“Unsubscribe” and to be unsubscribed it is easier to be subscribed. Sometimes
some eMails have explanation at the bottom like “you are getting that eMail
because you are the member of our site”. This gives a positive identification
and reorganization to clients about the organization that ultimately leads to a
healthy corporate image. But very interestingly some unsubscribe option plays
opposite role. After subscribing you will find that mail again in the next
week. Very bad practice!
Azimpur,
7 November 2007 |
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